Rush hour cinema — Jorge Villarreal Portfolio

Coca-Cola
Rush hour cinema

Bogota has the worst traffic in the world. So serious is the problem that people from Bogotá spend more than 140 hours a year in traffic jams. We wonder why not take advantage of all these hours to launch the new Coca-Cola 250 ml.?

Short films by local filmmakers, popcorn and the new Coca-Cola 250 ml made the traffic jam one of the best moments to enjoy the commuting of millions of car drivers.