Bancolombia
The cent of faith
The cent of faith
"We are always one cent short of a dollar"
In football (soccer) this expression means that, when we are about to achieve everything, there is something very small that prevents us. It is the expression and inferiority complex that has represented the Colombia National Team for the last 20 years.
So Bancolombia, the largest bank in the country and official sponsor of "la sele", had to put that penny into 50 million souls and 23 players who needed more than ever to regain faith and confidence to return
to the FIFA World Cup 2026.
And guess what? That’s how it was.
In football (soccer) this expression means that, when we are about to achieve everything, there is something very small that prevents us. It is the expression and inferiority complex that has represented the Colombia National Team for the last 20 years.
So Bancolombia, the largest bank in the country and official sponsor of "la sele", had to put that penny into 50 million souls and 23 players who needed more than ever to regain faith and confidence to return
to the FIFA World Cup 2026.
And guess what? That’s how it was.
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