Awards

Coca-Cola
The Gift Bottle
Under the global message "share the magic" we turned the most famous bottle in the world into a gift that anyone could give at Christmas. A mechanism in the label transformed it into a ribbon and thus into a gift.

The Gift bottle was implemented in Colombia, UK, France, Estonia, Latvia, Lithuania, China, Japan, Italy, Belgium among others. It was also implemented in Turkey for the 50 years anniversary of Coca-Cola.

http://www.adweek.com/adfreak/coca-colas-ingenious-holiday-bottle-has-label-you-pull-festive-bow-168496

http://www.businessinsider.com/coca-cola-launches-bow-label-bottles-for-christmas-2015-12?utm_source=linkedin-ticker&utm_medium=referral

https://www.dailymotion.com/video/x1rp15i_coca-cola-sihirli-sise_tv

https://www.youtube.com/watch?v=qdW35SevHYg

https://www.youtube.com/watch?v=AmBXgWodOfU


Every year, tousands of people share The Gift Bottle.


The Gift Bottle became a global icon.










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